Brenthaven

30 Years of Craftsmanship and Integrity

Founded in Seattle in 1980, Brenthaven began designing wilderness packs for explorers and adventurers. Today that concept has expanded, into a range of products aimed at surviving the rigors of the active digital lifestyle.

In late 2016 Brenthaven approached us to assist in improving the customer experience for their category pages. Some of the existing pages were not performing as well as they could be, with higher bounce rates than expected in certain categories. The goal with the new design was to turn this around.

After evaluating the existing designs, we came up with a concept that would speed up the browsability of the page. We reduced the height of the main banner area and replaced outdated third-party product images, with lifestyle shots showing the Brenthaven products in use. We then implemented a product filter functionality that stays affixed to the top of the page as the customer scrolls. With this filter functionality, customers are able to quickly dial in options such as color, price range and product type and have the the category page instantly update with new product suggestions.

A quick-view screen was also implemented, providing customers with the option of quickly reviewing key product info without jumping out of the category selections.

These new designs are just part of a number of recommendations we have been working with Brenthaven to implement, with more improvements in the works.

Brenthaven

30 Years of Craftsmanship and Integrity

Founded in Seattle in 1980, Brenthaven began designing wilderness packs for explorers and adventurers. Today that concept has expanded, into a range of products aimed at surviving the rigors of the active digital lifestyle.

In late 2016 Brenthaven approached us to assist in improving the customer experience for their category pages. Some of the existing pages were not performing as well as they could be, with higher bounce rates than expected in certain categories. The goal with the new design was to turn this around.

After evaluating the existing designs, we came up with a concept that would speed up the browsability of the page. We reduced the height of the main banner area and replaced outdated third-party product images, with lifestyle shots showing the Brenthaven products in use. We then implemented a product filter functionality that stays affixed to the top of the page as the customer scrolls. With this filter functionality, customers are able to quickly dial in options such as color, price range and product type and have the the category page instantly update with new product suggestions.

A quick-view screen was also implemented, providing customers with the option of quickly reviewing key product info without jumping out of the category selections.

These new designs are just part of a number of recommendations we have been working with Brenthaven to implement, with more improvements in the works.