Julep

Brave Pretty

Julep is a Seattle based cosmetics company founded by former Starbucks executive Jane Park. The company sells its products (including nail polish, makeup and skin care) via its website, Julep branded beauty parlors and through retailers such as Sephora and Nordstrom.

In early 2016 we were approached by the creative department at Julep to assist with the re-design of their website.

The project had already begun some months earlier, with the overall direction defined and many core layouts already produced. With these elements in place our role was to assist the lead Art Director by providing additional mockups of pages not yet created, and to provide developers with comprehensive specs to ensure the designs were translated correctly into code.

A number of animations also needed to be created, for various user interactions such as adding an item to the cart. We designed and animated these concepts in After Effects before finalizing and delivering them to the developers as animated GIF’s.

In addition to fleshing out the site designs, we helped improve communication between designers and developers by suggesting new workflows and tools.

The end result was a beautifully clean, responsive website.

Julep

Brave Pretty

Julep is a Seattle based cosmetics company founded by former Starbucks executive Jane Park. The company sells its products (including nail polish, makeup and skin care) via its website, Julep branded beauty parlors and through retailers such as Sephora and Nordstrom.

In early 2016 we were approached by the creative department at Julep to assist with the re-design of their website.

The project had already begun some months earlier, with the overall direction defined and many core layouts already produced. With these elements in place our role was to assist the lead Art Director by providing additional mockups of pages not yet created, and to provide developers with comprehensive specs to ensure the designs were translated correctly into code.

A number of animations also needed to be created, for various user interactions such as adding an item to the cart. We designed and animated these concepts in After Effects before finalizing and delivering them to the developers as animated GIF’s.

In addition to fleshing out the site designs, we helped improve communication between designers and developers by suggesting new workflows and tools.

The end result was a beautifully clean, responsive website.