Nordstrom

An unerring eye for what’s next in fashion

Nordstrom is an American department store chain with over 349 stores across the US and Canada. As in-house designers we worked within the Digital Creative department to concept, design and deliver marketing materials in support of Nordstrom.com, Nordstrom.ca, NordstromRack.com and HauteLook.com.

The above mockups produced by Beckindale’s Jay Purcell, demonstrate a concept for a whole new nordstrom.com shopping experience.

Originally we were tasked with taking a look at the core product page on nordstrom.com, to see how the shopping experience could be improved and optimized for mobile. However, after the team came up with a few initial concepts it was clear that we needed to consider the entire shopping experience as a whole, not just the individual product page.

The concept shown here illustrates an experience optimized for touch, geared towards inspiring the customer with products they might not normally come across. Compelling editorial imagery would be used to present products in the best light possible, while interactions would be limited to minimal swipe and tap gestures. This would allow the customer to purchase or even reserve a product in-store with as few taps and clicks as possible. An overall settings dashboard would allow the customer to set preferences once, for example their local store location and sizing, enabling the site to show only relevant, customized products.

Email Marketing

Email is a central component to Nordstrom’s online marketing success, with multiple audience segments consistently driving sales across all product categories. Below is a selection of messages we crafted for brands including Tom Ford, Bobbi Brown and Ray-Ban.

Nordstrom

An unerring eye for what’s next in fashion

Nordstrom is an American department store chain with over 349 stores across the US and Canada. As in-house designers we worked within the Digital Creative department to concept, design and deliver marketing materials in support of Nordstrom.com, Nordstrom.ca, NordstromRack.com and HauteLook.com.

The above mockups produced by Beckindale’s Jay Purcell, demonstrate a concept for a whole new nordstrom.com shopping experience.

Originally we were tasked with taking a look at the core product page on nordstrom.com, to see how the shopping experience could be improved and optimized for mobile. However, after the team came up with a few initial concepts it was clear that we needed to consider the entire shopping experience as a whole, not just the individual product page.

The concept shown here illustrates an experience optimized for touch, geared towards inspiring the customer with products they might not normally come across. Compelling editorial imagery would be used to present products in the best light possible, while interactions would be limited to minimal swipe and tap gestures. This would allow the customer to purchase or even reserve a product in-store with as few taps and clicks as possible. An overall settings dashboard would allow the customer to set preferences once, for example their local store location and sizing, enabling the site to show only relevant, customized products.

Email Marketing

Email is a central component to Nordstrom’s online marketing success, with multiple audience segments consistently driving sales across all product categories. Below is a selection of messages we crafted for brands including Tom Ford, Bobbi Brown and Ray-Ban.