REI Co-Op Journal

Stories of a life outdoors

Recreational Equipment, Inc. (REI) is an American outdoor recreation company, with 143 retail stores across 36 states. Co-Op Journal is REI’s official digital publication, releasing daily stories on a range of outdoor topics. Beckindale provides ongoing custom design & development solutions for the Wordpress powered platform. In addition to these expertise, we also support the design and development of standalone digital content projects.

In 2016 Co-Op Journal won the Native Creatives Award for Best Content Hub, beating out the likes of Starbucks, Under Armour and Bank of America.

Visit blog.rei.com »

‘Paul’s Boots’ is a documentary film developed by REI in partnership with Seattle production company Duct Tape Then Beer.

The film tells the story of Paul, an avid hiker from Australia who had always planned to complete the entire Appalachian trail. Unfortunately, he passed away before this dream could become reality.

When Paul’s wife M’Lynn wrote to podcast The Dirtbag Diaries (produced by Duct Tape Then Beer), creator Fitz Cahall and his team were inspired to find a way for Paul’s boots to still hit the trail.

In January 2016, Dirtbag Diaries partnered with REI and asked the outdoor community for help carrying his boots the length of the Appalachian Trail. Out of the hundreds of people who volunteered the list was narrowed down to a couple dozen groups.

As the hikers hit the trail, so did the filmmakers. The result is a captivating tale of how we can all help each other achieve our dreams.

When it came to telling the story online, REI asked us to create a micro-site that would act as the official home for Paul’s Boots, providing videos, photos and updates from the trail. We designed and developed a custom micro-site that was integrated into the existing Co-Op Journal Wordpress theme.

REI Co-Op Journal

Stories of a life outdoors

Recreational Equipment, Inc. (REI) is an American outdoor recreation company, with 143 retail stores across 36 states. Co-Op Journal is REI’s official digital publication, releasing daily stories on a range of outdoor topics. Beckindale provides ongoing custom design & development solutions for the Wordpress powered platform. In addition to these expertise, we also support the design and development of standalone digital content projects.

In 2016 Co-Op Journal won the Native Creatives Award for Best Content Hub, beating out the likes of Starbucks, Under Armour and Bank of America.

Visit blog.rei.com »

‘Paul’s Boots’ is a documentary film developed by REI in partnership with Seattle production company Duct Tape Then Beer.

The film tells the story of Paul, an avid hiker from Australia who had always planned to complete the entire Appalachian trail. Unfortunately, he passed away before this dream could become reality.

When Paul’s wife M’Lynn wrote to podcast The Dirtbag Diaries (produced by Duct Tape Then Beer), creator Fitz Cahall and his team were inspired to find a way for Paul’s boots to still hit the trail.

In January 2016, Dirtbag Diaries partnered with REI and asked the outdoor community for help carrying his boots the length of the Appalachian Trail. Out of the hundreds of people who volunteered the list was narrowed down to a couple dozen groups.

As the hikers hit the trail, so did the filmmakers. The result is a captivating tale of how we can all help each other achieve our dreams.

When it came to telling the story online, REI asked us to create a micro-site that would act as the official home for Paul’s Boots, providing videos, photos and updates from the trail. We designed and developed a custom micro-site that was integrated into the existing Co-Op Journal Wordpress theme.